November 6, 2018
For Immediate Release
Contact: Phil Herzog, CEO—360.621.2753 or firstname.lastname@example.org
SmoothStone Entertainment is pleased to announce its newest marketing partnership agreement with I-Alternative Media, a mobile out-of-home street marketing program utilizing converted box trucks with embedded DJs who play music to engage pedestrians and event-goers in the Seattle area. Each disco truck is supported by two-person street teams who simultaneously pass out VIP vouchers and coded coupons allowing recipients to redeem online discounts for sponsored products or exclusive access to venues such as the Hard Rock Café, the Edgewater Hotel and the Seattle Thompson’s Nest penthouse lounge.
Additionally, under the creative direction of founder and president Darran Bruce, SmoothStone will undertake an aggressive business development outreach targeting national hospitality brands and food and beverage businesses seeking a unique, more innovative way to connect their brands with hotel, restaurant, brewery and club guests–initially in the Seattle area, then scaling Eastward.
Aptly named “Silent Disco” offered by The DJ Sessions Event Services, this new-concept entertainment experience utilizes the latest wireless audio technology via headsets that allow guests to listen and dance to any of four separate DJ channels streamed under one roof—for example, hip-hop, disco, trance or house music—by simply switching neon color-coded music channels.
“The DJ Sessions’ Silent Disco has been great for The Hardrock Café. Everyone loves the silent disco concept, and we expect it will continue to drive more first-time guests to our venue who want to dance and party to Seattle’s best DJ tunes. You guys have a total hit on your hands…give us more!”
About SmoothStone Partners
SmoothStone Partners is a boutique business development agency that carefully builds brands in the sports, entertainment and lifestyle space. SmoothStone Entertainment’s Talent Division is led by Phil Herzog who provides marketing and social media support to recording artists, entertainers, fine art and photography talent. Reach him at 360.621.2753 or email@example.com