When Your Inner Voice Says “Let’s Roll”

Miracle surgeries performed aboard the Mercy Ship transform thousands of West Africans

Everyone has “ahh-haa” moments in their career

Those times of profound revelation. Times where you approach that rare intersection of fate and providence, face into the winds of promise, then whisper “I’m taking the narrow road. Heck yeah it’s dangerous but I’ll always have regrets if I don’t try.” That’s happened to me on more than one occasion.

In my early adult years it happened when I pulled myself away from friends and family immediately after college. I said a tearful goodbye to the comfortable yet stagnant pace of Upstate New York’s rust belt and headed West to stake my claim of fame and fortune in the buckle of innovation and creativity–Southern California. After setting down roots in Redondo Beach I never looked back.

A few years later I left a lucrative commercial sales career to serve under the mentorship of Freeman Gosden, Jr and Bob Hemmings, two of modern direct market’s most accomplished pioneers. My curious intuition told me direct mail would soon become the forerunner of digital interactive marketing. My hunch paid off.

My biggest headfirst dive into the dark unknown, however, was enlisting in the service of Mercy Ships, the faith-based fleet of hospital ships that is redefining volunteerism and the modern short-term missions movement on a global scale.

Working with children in a remote village outside Dakkar, Senegal.

At the time it seemed like a mistake. During most of my eight years with Mercy Ships my family and professional friends kept bashing me with words like…“That’s just a dumb idea. Why would you ditch a promising career path to work for free for a religious order?”

What they didn’t know (nor did I at the time) was that there’s no such thing as a “promising” career path. I learned–and keep learning–that weird stuff happens to you. And by you. Neither did they understand I never worked a day of those eight years for free. What I got in return for my service was international travel and a million dollar education in global fundraising and public relations of the highest order–worth more than an MBA at Cornell and an unlimited travel pass at ClubMed. And a cool extended family on every continent.

Yes I was a volunteer. Yes our income was often cobbled together–month to month…hand to mouth–by sacrificial donations from friends, family, churches and businesses. But I discovered almost daily that you can never out-give the God who put you on this earth. That’s certainly been my story.

Fundraising in port cities around the nation with Mercy Ships founder and CEO Don Stephens

After helping to build a global fundraising, public relations and recruiting infrastructure (much of it still remains) I made yet another big move. This time heeding the call of the wild to one of the most ruggedly beautiful, pristine corners of the globe–the North Kitsap Peninsula, west of Seattle’s Puget Sound.

Ironically, I’ve discovered my eight years with Mercy Ships were not the end of my missionary exploits. Rather, that season of life was preparation for an equally important and altruistic mission: helping businesses protect their most important assets with robust commercial security services (my day job with ADT Commercial Division); and, helping sports and entertainment professionals prosper through innovative, cost-effective marketing strategies that bond their brands to customers and fans for life.

We all have stories of standing at a crossroads. More will confront us in the future. Will we ignore that still, small inner voice that says “This is the way, it’s hard and risky but you can’t afford not to try it?”

Before you answer, consider the mountain of data collected from interviews with senior citizens who were asked “What would you do differently if you could live your life over?” Nearly all of them said the same thing. “I would take more risks.”

So, the question…Are you approaching a crossroads?

Here are a few things I’ve learned from some of the seismic changes I’ve made in my life, and particularly my career.

  1. Listen to that inner voice. You won’t hear it very well if you don’t pay attention to its soft whisper. Get away for a half-day, frequently if necessary. By yourself. Take a few pieces of paper or notebook and a pen, get into a comfortable quiet place and listen patiently. Pray. Listen to music. Then start taking notes. Do whatever will surface your subtle inclinations from deep within.
  2. Talk to trusted peers. Share your hopes and dreams with them, but only those people you can trust to support and love you unconditionally–and give you tough love in return if your ideas are too off the wall.
  3. Do the research. Get busy learning about the opportunity that awaits. Keep in mind we’re talking mostly about career changes here, but it can also apply to hobbies, volunteer work, a sabbatical, travel, etc.
  4. Get your affairs in order. That especially includes your finances. Far too many folks approach big life changes without the financial resources to carry them through the transition period. On the other hand, financial shortages can often be the very catalyst to get you in motion.
  5. Think long-term. Remember that life is an unending journey. Over a lifetime of risky career experiments I’ve learned that there are no mistakes if you follow the voice and will of God. In the same way I’ve learned you can never out-give God, I’ve also learned that all things work together for good if you love your Creator and are trying to follow the path carefully set before you.
  6. Enjoy the ride. When you jump into the deep, fast moving current of opportunity, savor the exhilarating experience of trusting your faith when conventional wisdom runs counter. It won’t always be a smooth ride–sometime it’ll be anything but. But in the end you can look back and say “I did it.”

Phil Herzog is a senior consultant for ADT’s Commercial Division and moonlights as a sports and entertainment marketing executive as CEO of SmoothStone Partners.com. Reach him at phil.herzog@smoothstonepartners.com.

Why Don’t Men Suit Up?

I’ve lived in all four corners of the nation–New York, Miami, LA, Dallas, and now Seattle. I’ve spent most of my adult life in the advertising agency world, then a few years as a missionary for global charity Mercy Ships. Then back to commercial sales where I’ve landed once again. With all the traveling, meetings, conventions and business lunches and parties I’ve seen a lot.

After 30 years in business one of the things that still perplexes me terribly is the notion that most men just don’t care how they dress for business. Most men just don’t care what they look like at the office, job site or even at a client’s business–and rather focus on perfecting their technical skills and head game. But in the words of Julia Roberts in Pretty Woman, I say “Big Mistake.”

I’ve lived in Seattle since 2001. I’m in the security business by day, but occasionally I keep my side hustle afloat in the entertainment space working with sports and entertainment clients. Let’s just say it keeps my day job fresh.

I still keep a shared-space office at the Pioneer Collective at King and First which to me is worth a million dollars. Why? Because it gets — and keeps — me close to the culture, to the Seattle arts and entertainment and business scene. And it keeps my eyes on the fashion scene (what little there is in Seattle as compared to New York).

Here’s the simple truth about Seattle men’s fashion. It exists, yes. But it’s got its roots in the tech world–t-shirts, jeans and black square-toed shoes. As such, these guys are seldom taken seriously when venturing out into the big venture capital world, or consumer brand marketing space, or sports marketing or PR or whatever. The simple truth is that sloppy-dressed guys miss out on big deal-making, favors and even attention and respect by their peers simply because their self-image projects, well, a poor self image. Or worse, an “I don’t care how I look” image.

I love watches. Mostly because they are one of the few pieces of jewelry that makes me feel comfortable and “myself” in various settings (plus I’m always trying to keep track of my time). I have four of them, three pictured above–each with a different mission. One tells time in a business setting; one tells time in the woods; one tells time at dates or parties; one is a secret weapon.

I could write a book on how Seattle men could up their game with an ever-so-slightly elevated fashion sensibility. But I’ll save that for another post.

For now, if you’re a guy — for starters — go out and buy yourself a “fashion” watch and be amazed how that outer statement changes your inner vibe. If you’re a woman looking for the ultimate Valentine’s gift for your honey, go out and buy him a stainless steel watch or even a Timex Expedition (if you spend more than $50 for any watch it’s too much…guys lose and break stuff). It will make you one lucky girl. And if you buy him a Rolex (get a fake one online from Japan for less than $100 that keeps better time than the real McKoy) I guarantee you’ll get very lucky with your man on February 14.

Phil Herzog is a senior consultant for ADT’s ICI Division and moonlights as a sports and entertainment marketing executive as CEO of SmoothStone Partners.com. Reach him at phil.herzog@smoothstonepartners.com.


Taming the Black Dog of the Northwest

Scare crow and a yellow moon. Pretty soon a carnival on the edge of town. King Harvest has surely come (The Band)

A cool wind is blowing, smooth and soft this morning in the Pacific Northwest. Brown, yellow, red, and orange leaves have blanketed my front yard. Glancing through my bedroom window I awaken to a dark fog. But it’s peaceful. Suddenly, I realize it’s here – my favorite season — filled with the hope and promise of “glad tidings of comfort and joy”–gatherings with family and friends, fires in the fireplace and gobs of rich, buttery food.

But for those of us living here in the Northwest, a feint shadow crouches patiently in the corner of our minds. It’s a dark invasive spirit that will soon fill the air, daring to press against anyone without ample courage or fortitude to buffet its cold, biting headwinds – the menacing double threat of depression and anxiety.

In the mental health profession this illness of chronic depression (often accompanied by cycles of anxiety) is referred to as SAD (Seasonal Affective Disorder). Winston Churchill called his depressive episodes the “Black Dog,” a gnawing predator that nipped at his ankles for most of his adult life. One famous journalist calls it “living in a cold, heavy rain-drenched suit.”

Whatever the medical community calls it — no matter how pervasive among populations of Seattle, Poulsbo, or Pittsburgh — it’s a menace that will threaten many of us this season, more likely around mid-December when the pressures, commitments and expectations of Christmas reach their peak.

My family doctor in Poulsbo – with whom I visit every 6 months to personally keep the Black Dog at bay — calls depression our society’s most pressing pandemic. He tells me that “70% of his patients suffer from one of these illnesses – or both at any given time.” Another doctor friend from Seattle confirms that “No fewer than 50% of Pacific Northwest adults are (or will be) on anti-anxiety or anti-depressant drugs sometime between November and April.”

But rather than dispense dire warnings of personal meltdowns, suicidal ideation or crippling isolation, I’ve got good news – news about the ways we can not only cope with the onslaught of seasonal, chronic or clinical depression – but stand tall while leaning into its most blusterous mental headwinds. And to be an advocate and encourager for our loved ones who may soon be prime targets of these invading spirits.

In the next few weeks I’m going to share a range of tips and tools to optimize your mental health. Think of it as a modest insurance policy to help you experience a bright and cheery holiday season.

I won’t spend time educating or spewing pop psychology sound bytes or advice on medication, diet or exercise (even though they’re important for emotional wellness), or even share proven behavioral therapy practices. Those tools, I believe, are best offered by licensed professionals.

Rather, my tips and tools are intended to be simple and sensible, understandable, and relatively easy to apply, one at a time – which can offer the glimmer of hope to get your mojo back.

“50% of Pacific Northwest adults will be on anti-anxiety or anti-depressant drugs sometime between November and April.”

Before we start, please know this — that my audience is you – a fellow sojourner seeking a personal path of mental and emotional wholeness in our confused, frenzied culture. But the audience is also me, so I’m writing to remind myself of the proven ways I’ve used these tips to help me be my best during Seattle’s doldrums winter — so that my inner man can exercise good, wholesome judgement and behavior that’ll bless my family, friends, and colleagues.

Easy Success To Start Your Day

Make Your Bed – In the words of my friend Tim Ferriss, when you ‘win the morning, you win the day.’ Making your bed makes you an instant success — first thing. It’s a small task but has more emotional benefits than you can imagine. If you doubt the value of making your bed in the morning, watch this 2-minute video: https://www.youtube.com/watch?v=KgzLzbd-zT4

Make A Plan – Failing to plan your day is planning to fail your day. Take out a piece of paper, write a list of 5 or so things you’d like to accomplish today. Then rank them by priority or chronological order. If you spend more than 60 seconds on the list and prioritizing, it’s too much time. My list is always super simple, especially when I’m in a funk: some phone calls and emails, walk the dog, a meeting, preparing dinner, whatever. These small things may not seem like a big deal to accomplish, but when you’re in the clutches of a deep depression finishing even the most rudimentary task — like dusting your bedroom — seems akin to painting the next Mona Lisa.

Meditate – Connect with your Higher Power, whomever that is, in whatever way works for you. He/she is the One who will give you the strength, courage and mindfulness to make it through at least to the noon hour. Personally, my daily routine starts with 5 or 10 minutes of Bible reading (or similar spiritual content) followed by a few short minutes of prayer. Sometimes, when I have extra time, I’ll listen to soft classical music on King.FM or stream tunes from my favorite solo pianists Ed Kerr, Paul Cardall or David Lantz.

Remember the hilarious movie “What About Bob” that was so popular in the early 90s? In the movie Richard Dreyfuss’s character (a famous therapist) wrote a book called “Baby Steps.” Well, like the movie’s plot line, the concept of “baby steps” to begin your journey to emotional wellness is no laughing matter. To win the day you must begin engaging in simple, easy-repeat rituals. Baby steps. Once accomplished — first thing in the morning — you can tackle more arduous chores and responsibilities later in the day.

That’s it for now. Stay tuned for more simple tips to tame depression including short daily walks, ongoing contact with your ESP (Emotional Support Partner) and doing a simple but profoundly fulfilling task…for a loved one.

I’ll leave you with a link to some great chill music I listened to this morning to start my day: https://www.youtube.com/watch?v=D0KulDJ09To

*Lead sentence phrase is taken from the poem “Christmas Eve”

This is the first blog post of Skipping Stones–The Personal Blog of Phil Herzog

Greed Causes Fighting. Trust Leads To Prosperity.


Not long ago I met with a company that specializes in digital apps for entertainers. Their client roster reads like a Who’s Who of recording artists: Usher, Sara Bareilles, the Eagles, Smashing Pumpkins, Kelly Clarkson and others. Their work is very good, exceptional in fact when you realize the team has deftly cornered the market on high-dollar app development projects, not from LA or New York—but a dingy basement in Bremerton, Washington.

They are young and lucky and they know it. When we started talking about combining our talents in a “unite-and conquer” partnership to further dominate the entertainment app development space their excitement was palpable. But the minute we started talking money—about who gets paid for what in a series of hypothetical scenarios—their eyes got shifty, their words tightly measured and their vibe cagey.

It was clear to me their suspicions were fueled by fear. What was written on their foreheads on an invisible Post-It note was the elephant-in-the-room question, “What if we don’t get our fair share of the money?”Try as I did to reassure them it would be a win for everyone, they seemed skeptical. Looking back, I guess I can’t blame them. They simply didn’t know my team enough to trust us, nor me. But the underlying issue was more immovable: When it comes to money—and the power that often accompanies it—people often get weird. And the perpetrators of such behavior are the evil twin sisters, Greed and Fear.

Some years ago I took a marketing team to Atlanta to make a once-in-a-lifetime presentation to the top executives of Coca-Cola’s digital marketing division. It went pretty well, but throughout the pitch one of our developers continued to interrupt the discussions with her dogmatic points of view which quickly overpowered the ideas of the client. At one point she even turned on me and adamantly refuted the rationale for my perspective on a matter. It was bad enough that she was completely mistaken in her judgment. But she embarrassed our team, and worse, the Coke executives. It was greed that drove her subversive assault. Greed for power, greed for recognition. As you might guess, we didn’t win the business.

When we later stepped out of the elevator following the meeting I paused to read a massive quote etched into the black granite wall of the stately lobby. It moved me deeply, as if I were reading The Ten Commandments written on Moses’ tablets of stone:


If the Coke brand is a shining testament to that tenet—which it is—my colleagues’ behavior in that meeting was the polar opposite.

Whilst lying in my hotel room that night, staring up at the black ceiling, I rewound the day’s events. After a few minutes I heard a faint whisper…

“You learned something big today, Phil. You learned by simply observing how ugly and destructive greed, fear and insecurity look like from the other side of the desk. May that lesson stick with you. Don’t be greedy with power, influence or money.

“Keep trusting others to do their part—especially when they appear better, more productive or important than yours—and give credit where credit’s due.”

The Power Table At Capital Grille


Ron Elgin’s Three Commandments of Advertising

IF YOU’VE SPENT ANY TIME AROUND SEATTLE’S HIGH-FLYING AD AGENCY SCENE you’ve heard the name Ron Elgin. Power broker, philanthropist, husband to the divine Miss Bonnie—whatever you call him, he’s earned a fitting reputation as Seattle’s patriarch of advertising.

Over three decades, mostly in the role of Chairman and CEO of DDB Worldwide-Seattle, he’s assembled legions of account teams that have helped build some of Seattle’s and North America’s most respected brands—Microsoft, Holland America, Jansport, McDonald’s and many others.

Two weeks ago I caught up with Ron at the venerable Capital Grille to learn about re:Connects, his new marketing talent consortium and, well, to reconnect. As his company name implies, no one does it better than Ron Elgin.

What he shared with me on a deeply personal level during our whirlwind visit still has me dizzy.

Ron’s insights and personal disclosures were so engaging they must be shared with a broader audience. He consented to this blog post about our lunch and generously added a few color details in an email the next day.

Ron’s wisdom could and will fill a book (which is at about page 160 in its current draft stage). His career take-aways are a primer on “How to thrive anywhere in the agency world—Seattle, San Francisco or Singapore.”

Here’s the first installment, Part 1…

COMMANDMENT 1—Foster Thy Dream Team

Me: While waiting for our salads at the infamous power table (explained in my Commandment 2 post next week) I leaned forward in my chair and asked: “Ron, if you remember back in the summer of 2000 I flew up to Seattle from East Texas to job hunt. Among the dozens of agency presidents I reached out to you were one of the first to give me an interview. Why?”

Ron: The day we opened our agency 30 years ago I made it my business to seek out the most talented people I could find. You may have come from obscure East Texas with precious little “big” agency experience (by your own admission), but I saw someone with potential. I’ve learned that great talent and potential can come from out of nowhere, and I’ve seen some of the best agency people take long and arduous routes to get here.

Me: Up until your recent retirement DDB experienced over three decades of brisk, steady growth. How did that happen?

Ron: I’m going to give you several answers, not because I can’t decide but because good, sustained growth is hardly ever the result of one factor. The first strategic decision was to always try to hire people better than ourselves. We didn’t need to make heroes of ourselves when other people could do it for us. The second was to vow to never to work with or for assholes. Irrespective of how much better than us they were, if the person could not fit within our culture they could not be part of our family.

As far as clients go, it didn’t really matter the size of their budgets. If they were not good people they couldn’t become part of our family. The third decision was to give equal respect and consideration to all marketing and communication disciplines.

A marketing challenge is rarely met with a single discipline. But when a single discipline overpowers the process, the results are often disappointing. So embracing and integrating every relevant discipline in this new era of advertising is critical.

Next week, Commandment 2—Make Your Passion Your Life’s Passion

Written by Phil Herzog, SmoothStone Partners

Authenticity—The Ultimate Brand Aura


In William Shakespeare’s As You Like it one of the scenes in Act ll opens with a monologue and the phrase “All the world’s a stage.” The speech goes on to eloquently liken the world to a stage and life to a play.

Personally, I’ve found the notion of life playing out on the world’s stage a dead-on analogy in a number of contexts, especially in business and commerce. In fact, five years ago I felt so strongly about the role of “theater” in the world of sales and marketing that I built my company on the premise that to break brand parity among competitors–to capture the attention and emotions of your target audience–you must create a sense of theater.

Nowhere on Earth is this more evident than Las Vegas, the convention capital of America. But beyond the decadent casinos and bawdy shows, what I experienced last week in Vegas was a curious intersection of old-school fun and urban funk. What’s that?

Interbike, North America’s largest annual bicycle show.

While attending Interbike to present a marketing campaign on behalf of the International Light Electric Vehicle Association (to help independent bike dealers sell electric bikes), I had time between seminars to stroll the exhibit hall aisles among the 11,000 attendees and 3,000 exhibitors.

What I witnessed those three days in mid-September were the newest fashions, gadgets and innovations for an ever-evolving mode of transportation and recreation–that archetypal pedal-powered vehicle commonly call “the bicycle”.

Whether you were a recreational mountain biker, ebike commuter or shaved-legged criterion racer everyone felt a special vibe, a palpable “cool factor” in the air. Between the latest fashions in herringbone clip-in cycling shoes, Spandex knickers, neon CoolMax socks or the freshly minted 1000 watt e-bikes,e-trikes and e-unicycles, heads were turning everywhere.

Until you wandered over to the Urban Yard. That’s when most people stopped dead in their tracks.

Set amidst exhibit hall mayhem was a visually modest 50 x 50 foot island of quiet confidence and authenticity. It was the exhibit space for one of Interbike’s brightest stars: Chrome, arguably the hippest brand of the planet for messenger bags and too-hot-to-handle commuter fashions, footwear and accessories.


What makes Chrome so cool? What’s the secret sauce that drew crowds to their exhibit like moths to a headlamp?


Perhaps it was the legions of professional messengers laden with tats and-gauges from San Francisco’s Battery Street, sitting around Embarcadero-imported picnic benches waiting for party time. Maybe it was the assembly line of seamstresses who were feverishly stitching custom messenger bags for the ever-growing, ever-gawking crowd waiting patiently to grab their iconic piece of Interbike history…living proof that they were actually there. At Interbike 2012 in Las Vegas. And to boot, they even got a handmade Chrome messenger bag, the ultimate bragging right for anyone riding BART, Seattle’s free zone buses or the Bainbridge ferry.

Whatever it was, the Chrome’s brand magic served as a clear message to the likes of Timbuk2, Pearl Izumi and Cannondale: This new kid on the block is leap-frogging over incumbent metro bike apparel and accessory brands with a quiet authenticity mixed with a dash of gritty, street-cred attitude.

How did Chrome pull off such a surprising David-and-Goliath feat so quickly in an over-saturated market?

In my opinion, real authenticity and the cult following generated in a great brand’s wake begins with the author—the founder of the company.

In Chrome’s case, that would be Mr. Steven McCallion.

Amidst the merchandising chaos I visited with Steve and his lieutenant Adrian for a few minutes at Interbike. In my exchange with both guys it took me no time to realize this whole scene had little to do with selling stuff to as many people as possible. For them it was about embracing a lifestyle, a calling to provide a super-quality product with a great back story for every Chrome customer to make a subtle statement about who they are and what they’re about. For the Chrome executives it was about projecting their personalities into the marketplace as an extension of the brand…

Very smart, very funny, very unpretentious.

And did I mention the most important thing?

Very real.

You can’t fake authenticity unless your company or your brand exudes it from the core.

As they say…“An apple never falls far from the tree.”


The First Guy Naked Wins

Before you get too excited let’s establish something up front. This post is not going to feed your sexual fantasy. It’s the title of a book my friend David Hazard and are writing on the pandemic of white collar depression, invading the boardroom, bedroom and beyond (a later blog topic).

It’s a title, a subject line that’s intended to tease you, to lure you in. Call it a hook, grabber, tease. But whatever the name, it’s got the power to grab your attention and keep it there until the advertiser, author, publisher or producer can take you to the next step in the sales cycle: consideration.

Since the dawn of man nothing has done this better than the second most popular word or concept in the English language. The magic word?


To make a point about how sex is used in entertainment and marketing to capture and keep an audience on the edge of their seat, I give you the wholesome version of this, done tastefully, exceedingly well (Parental and clerical warning: this may not be suitable viewing). Do I have your attention?

Here we go: http://www.youtube.com/watch?v=tsMN1ywJkQY.

What’s this video about? Fashion, if you’re a designer. Bras if you work for Maidenform. Heaven or a peculiar glimpse thereof if you’re clergy. John Mayer or J-Zee if you’re a John Mayer or Jay-Zee fan. For a junior in high school boy (or girl for that matter)? You’re getting warmer.

If you’re a Shania fan you’ve already seen this video. If not, feast your eyes on this:  (https://www.youtube.com/watch?v=mqFLXayD6e8)

Look into her eye…what is Shania saying to you? “I want you?”
But here’s the problem. You can’t have her. Nor can you have big muscles in 30 days. Or a 32 inch waist at age 40 (25 if you’re a woman). Or a waterfront home. Or a perfect marriage.

Here’s another one: Look at the massive smile on Shania. What’s she saying now?

To set the record straight, in my opinion none of these video images is about cleavage or a suggestive “lie with me” message. They’re simply images of breathtaking beauty and fashion. What’s not to love about that?

Oh, one last thought. What’s the single most powerful word in the dictionary, far surpassing sex?


It’s lured you and legions of others into watching countless videos and listening to downloaded songs (that 10 years ago would have cost you thousands). But don’t be fooled. Like the free oil check and full service at the gas pump, that’s going away soon, almost as quickly as it entered the mainstream marketplace…my next blog topic.